PLAY BIGGER - AL RAMADAN

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"--companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. Discover More...

Discover everything about Play Bigger by Al Ramadan. This iconic Entrepreneurship work continues to inspire readers worldwide. We provide comprehensive book metadata, including author insights, publication timelines, subject classifications, genre tags, cover art, and more — all curated and stored in our reliable database for easy access.

Delve into the details of "Play Bigger" by Al Ramadan. This celebrated Entrepreneurship title has captivated readers for decades. We provide accurate book metadata, including author information, publication history, subject tags, genre classifications, cover visuals, and more — all organized in our trusted database for easy access.

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